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A strategic moment reserved for decision-makers, Before 2025 opened with a conference dedicated to the cyber risks associated with AI, a key issue for CEOs. Two workshops then explored the potential of prompt engineering and the levers for successfully adopting AI within companies. An exclusive programme to help you anticipate the major changes in retail.

Prior to the official opening, Le Before brings executives together for an exclusive time of strategic reflection. The day kicked off with a conference on financing growth and three forward-looking commissions on purchasing power, generative AI and CSR transition, ending with a networking dinner. A program designed to anticipate the major changes taking place in retail.