Le Before 2025 offered executives an exclusive programme on AI, its risks, its strategic potential and the keys to its successful adoption.

Le Before 2025: anticipate, transform, secure

Le Before 2025 One to One Retail E-Commerce

Le Before 2025 is an exclusive opportunity for a select group of decision-makers to take a step back and look ahead strategically. On Tuesday morning, participants got the ball rolling with an opening conference dedicated to the cyber risks associated with AI: an issue that is now central to CEOs, faced with an increase in threats and the need to manage cybersecurity at the highest level.

Two workshops then explored the profound changes brought about by artificial intelligence. The first, focusing on prompt engineering, demonstrated how AI can become a real lever for leadership and strategic performance. The second looked at change management: how to support teams, remove obstacles and transform the adoption of AI into a sustainable competitive advantage.

An intense programme, designed to give a head start to those driving the future of commerce.

Opening conference summary Le Before One to One Retail E-Commerce 2025

A look back at the opening conference

CEO: do's and don'ts for anticipating and managing AI-related cyber risks

 
AI-enabled cyber attacks are forcing e-commerce executives to be extra vigilant. Brice Augras will provide practical tips on how to anticipate loopholes and manage effective cyber security at a strategic level.

 

  • With Brice Augras, (ZaX), President and cybersecurity researcher BZHunt and moderated by Charlotte Bricard, Journalist
Download the summary (only in french)

A look back at the workshops

Workshop 1: AI, a strategic lever for CEOs: prompt engineering, much more than just a productivity boost!

AI is an immediate strategic lever, and prompt engineering is a real asset for CEOs. This conference will show you how to use it to strengthen decision-making, transform business models and stay ahead of the market.

  • With Julie Hardy, Partner The Brandtech Group, Philippe de Chanville, Founder & Co-CEO ManoMano, Anca Marola, Global Chief Officer Digital Sephora and moderated by Matthieu Stefani, Generation Do It Yourself

Workshop 2: Change me, AIm ready: managing Change in the context of the AI explosion

AI is not just a technological revolution, it is a profound human transformation. This conference provides the keys to getting your teams on board, removing the obstacles and turning the adoption of AI into a genuine growth driver.

  • With Benoît Serre, Executive Vice President ANDRH, Edouard de Miollis, Partner BLVCKPIXEL, Marie Amsellem, Director Brand Content & Retail Media BUT and moderated by Raphaël Kattan, Maddyness
Download the summary (only in french)