Conferences Programme

Lieu : Auditorium

PART 1: HOW ARE FRENCH E-COMMERCE LEADERS APPROACHING 2024?

To open the conference, Marc Lolivier, Fevad CEO, will put the FEVAD barometer on current trends into perspective.

PART 2: "UNDER PRESSURE, CREATIVE AND DEMANDING E-COMMERCE!

A session of 3 interviews with the sector's top bosses to decipher the challenges of Data, AI and Ecology!

With : Marc Lolivier (Managing Director Fevad), Thomas Métivier (CEO Cdiscount) (AI), Enrique Martinez (Chairman Fnac Darty) (Ecology), Alexandre Kouchner (Editor-in-Chief l'ADN) and Gonzague De Pirey (Chief Omnichannel and Data Officer LVMH).

Room : Auditorium

MIRAKL: RETAIL MEDIA: IS THERE STILL TIME TO SEIZE THE OPPORTUNITY?

With $125 billion of advertising revenue generated in 2023, Retail Media is seen by both retailers and advertisers as a way to boost their online performance, brand visibility, and profitability. A definite opportunity in a high-pressure context: inflation, shrinking margins, lower customer loyalty, and declining advertising ROI. But behind these promises, retailers face challenges on how to create an optimal retail media strategy. You are asking yourself: how can I capture the investment of all advertisers? How can I reconcile effective retail media with an elevated purchasing experience? How can I leverage data and AI to optimize my retail media performance? And how can I engage brands in the long run, with a proven impact on their online sales? Mirakl and Havas give you the keys to meet these challenges by combining cutting-edge technology with unique retail expertise.

With : Capucine Pierard (Vice President at Havas Media Network, Philippe Corrot (Co-founder and co-CEO of Mirakl), Octavie Gosselin (Vice President of Mirakl Ads) and Charlotte Bricard (Editorial Director of Influencia)

Room : Auditorium

ACCELERATE, TRANSFORM AND PERFORM - INNOVATIONS THAT ARE REVOLUTIONISING THE CUSTOMER EXPERIENCE

In a market under pressure, improving the conversion rate is an absolute priority, but it has to be reconciled with an innovative and, of course, secure customer experience... Conversion / UX / Security, the perfect triptych for boosting merchant performance. Vestiaire Collective, a forerunner in the second-hand market, innovative and creative by nature, shares with our partner Adyen the context, implementation and insights of Click to Pay integration, on the eve of its deployment in France. In the Olympic year of 2024, e-commerce is in tune with the athletes, and more than ever in search of performance!/p>

With : Sophie Noel (Head of Merchant Sales and Acquiring, FBL, VISA), Bernard Osta (CFO, Vestiaire Collective) and Virginie Melaine Christensen (Managing Director France, Adyen)

Room: Auditorium

CHANGING COMMERCE: THESE NEW PAYMENT TRENDS WILL GIVE YOU A HEAD START

Payment enables us to identify emerging trends in terms of shopping paths and habits. By deciphering these trends, we can identify consumer expectations so that we can anticipate future developments and enable retailers to adopt them with a head start. 
We're in the age of seamless omnichannel: how do we integrate a payment experience that measures up? Online, this translates into a growing demand for fluidity, requiring constant optimisation of this stage. In-store, new practices such as Tap to Pay are changing the relationship with the POS terminal and impacting on interactions with the ecosystem. Payment still differs drastically between online and physical channels, but for how long? How will we be paying in 2040? Come and explore the latest innovations that will change the rules of the game.

Avec : Antoine Grimaud (CEO Payplug)

Room : Poulenc 1

"LE PARTI-PRIS DU CLIENT" - How can Consumer companies reconnect with their customers?

 

The consumer is becoming increasingly paradoxical, at the heart of the "and-and" era, symbolizing a more digital and sustainable society. These contradictory expectations are transforming the Consumer Journey. We'll decipher these new consumption patterns and their impact on the business model, which is becoming consumer-centric and data-driven. We'll also take the time to analyze the changing relationship between customer lifetime value (LTV) and customer acquisition cost (CAC).

With: Vincent Redrado (Founding Partner & CEO DNG) and Odile Szabo (Chief E-Commerce Officer at Christian Louboutin - Member of the Executive Committee)

Room : Poulenc 1

UPGRADING SKILLS: THE KEY CHALLENGE FOR E-RETAILERS IN 2024

To overcome the upheavals currently affecting e-commerce, with market downturns, ecological imperatives and technological acceleration, it will be absolutely essential to have the right skills in your teams. What new roles need to be created today that will make the difference tomorrow? And which functions need to be equipped with new know-how? With the continuing specialisation of e-commerce professions, is there a parallel need for versatility to create bridges? When a major new challenge arises (generative AI, circular economy, etc.), should we set up a centre of expertise, or disseminate these skills across the business lines from the outset? In the face of accelerating technology, how can we ensure that operational staff have the desire and the resources to continue to master the new tools? In addition to recruitment and ongoing training, what resources are available to help teams develop their skills? Eduteka, a specialist in e-commerce skills, will be gathering the views of two decision-makers at the forefront of the major tech&business issues of the moment and their implications for the business (marketplaces, generative AI, data, etc.). But we'll also be working together to design the skills, positions and mindsets that will make the difference today and tomorrow, as well as the action plans to maximise your time-to-skill.

With: Thierry Lernon (General Manager Marketing, Client Experience, Data and eCommerce) and Yann Rivoallan (President, Fédération française du prêt à porter féminin)

Hosted by Flore Fauconnier (Co-Founder Eduteka)

Room : Poulenc 1

REINVENTING YOUR MARKET

The beauty market is one of the most competitive to work in. How do you exist, grow quickly and change habits by making this issue an opportunity?

With: Sabrina Herlory (CEO Aroma Zone)

Hosted by Cyril Artur du Plessis (Founder Podcast Les Digital Doers)

Room: Auditorium - this talk will be held in English

AI AND THE HUMAN SHOPPING EXPERIENCE

Gen Z shops differently than previous generations—but probably not in the ways you think. Pinterest VP of Product Marketing Julie Towns shares how AI is delivering a more meaningful online shopping experience. And why Gen Z shoppers are loving it.

With Julie Towns (VP, Product Marketing & Product Operations) and Olivier Oullier (Founder and Chief Executive Officer, Inclusive Brains)

Room : Auditorium

SUSTAINABILITY, A RICH MAN'S PROBLEM?

Everyone agrees on the energy transition. But in practice, it has a cost, and in the current inflationary climate, sustainable and responsible good intentions can seem like wishful thinking. Yet regulations are speeding up, and now is the time to act and deploy. There is no such thing as equality when it comes to the climate: an SME does not have the same CSR budgets as a giant retailer; a giant retailer will find that its energy transition process is far from mature compared with a DNVB that is responsible by design... in short, there are as many scenarios as there are companies, and as many constraints as there are solutions. What are the best practices for keeping up with the pace imposed by regulations? How can we fit the ecological circle into the P&L square?

With : Stéphanie Hospital (Fondatrice & CEO One Ragtime) et Philippe Berlan (CEO La Redoute)

Hosted by Elsa Ferreira (Journalist of ADN Group)

Room : Poulenc 1

RELOCATION, SHORT SUPPLY CHAINS, REGIONAL RE-INDUSTRIALISATION, SECOND-HAND GOODS: IS SOVEREIGNTY GOING TO SOLVE ALL OUR PROBLEMS?

When health and geopolitical crises have shown us the extent to which we depend on other countries in the world for our supplies, and when ecological and economic crises are heralding the advent of the second May, the vulnerability of our economy, and our way of consuming, is exacerbated. At the same time, the notion of sovereignty is at the heart of all discussions: for obvious economic reasons, but also for reasons of security and energy sobriety. But in practical terms, how can retailers/brands approach the shift towards sovereignty?

With Julien Sylvain (CEO / Founder Tediber), Lisa Nakam (General Manager Jonak), Thomas Huriez (Founder of 1083) and Gilles Attaf (Chairman of the Origine France Garantie Association and co-founder of Forces Françaises de l'Industrie)

Hosted by Mélanie Benard-Crozat (Founder and Editor-in-Chief Impact for the Future)

Room : Poulenc 1

CHALLENGERS, DON'T BE AFRAID

Media noise is exploding, acquisition rates are following the same curve, and tension is mounting for all those involved in commerce and e-commerce. The ever-present objective remains the same for all: to exist in the minds of consumers, to capture their attention and hold on to it. 

Determined not to let themselves be overcome by a possible inferiority complex on entering the French market, Burger King's teams have made it the brand's second largest market behind the United States. Agility, creativity and complicity are the hallmarks of their approach. Alexandre Simon, Burger King's Managing Director, shares his experience and roadmap.

For her part, Aude Viaud, head of Smala, has revised her copy by renaming her e-commerce site. It's a choice that has changed the way her market is perceived, as well as internally, and underpinned the ambitions of the management team, who are confident of the place they still have to take in the increasingly popular second-hand market.

With Aude Viaud (Co-Founder Smala) et Alexandre Simon (General Director Burger King)

Hosted by Charlotte Bricard (Editorial Director Influencia)

Room : Auditorium

ENSURE A POSITIVE ROI FROM YOUR AI INVESTMENTS

AI has the potential to transform marketing and revolutionise customer engagement... but is it really? While access to generative AI and AI-powered SaaS tools has been democratised, many competitive advantages have yet to be unlocked. The huge investments required by new AI systems will yield little return unless the essential synergy between human intelligence and AI is put in place. Join Mickaël Arias, Chief Engagement Officer at Brevo, serial entrepreneur, investor and technology leader, to understand the current limitations of AI solutions and their integration with CRM systems. Mickaël will discuss preparation strategies, such as centralising data, improving measurement processes and choosing flexible, cost-effective systems. This presentation is a call to action to rethink the integration of AI in marketing, paving the way for impactful, effective and future-ready marketing practices.

With Mickaël Arias (Chief Engagement Officer, Brevo)

Room: Auditorium - this talks will be given in English

COMPOSABLE COMMERCE IN THE AGE OF AI : HOW TO TRANSFORM YOUR BRAND ?

In an economy demanding more from commerce platforms, how do you ensure your brand is providing the best possible customer experience? Join this session with Michael Scholz, VP of Product and Customer Marketing at commercetools, and Nicolas Pastorino, Group Chief Product & Digital Officer at Interflora Group, as they delve into how technologies like AI and composable commerce are redefining commerce innovation. Learn how to enhance your brand’s digital strategy and embrace the rapidly evolving e-commerce landscape.

With Michael Scholz (VP Product & Customer Marketing) and Nicolas Pastorino (Group Chief Product & Digital Officer, Interflora)

Room: Poullenc 1

PAYMENTS: A SUPPORT FUNCTION OR A GROWTH ACCELERATOR?

Some retailers see payments as a support function. Is this a reality or, on the contrary, a myth, with payments becoming a real growth accelerator? This round table - made up entirely of major retailers - will tackle this subject and explore how payments can support retailers' growth.

The round table will address the following questions:

• What is the optimal internal organisation for a merchant?
• How can we ensure we have the right governance and a positive internal perception?
• What issues should be prioritised as a merchant (e.g. combating fraud, reporting, buy now pay later, payment orchestration, tokenisation)?
• How can payments support merchant growth?

 

With Eric Van Zurk (Head of Electronic Transactions & Treasury Projects - Auchan Retail International Group), Myriam Bourgeot (Head of Payment, fraud prevention & seller finance, ManoMano), Florence Segurel (Director of Payments Strategy and Steering Groupe SNCF Voyageurs)

Hosted by Grégoire Toussaint (Managing Director France Edgar, Dunn & Company)

Room: Auditorium

AI FROM EVERY ANGLE

As we've seen at this 13th edition of One to One Retail E-commerce, it's hard to escape the AI wave. While it is a little clearer for everyone than it was last week, new questions have undoubtedly emerged! It's like that, alive and constantly evolving.

For this final conference, we are offering you a series of 3 interviews to look at AI from every angle, from the most global to the most operational vision, as a summary, a best of of of the discussions held over the 3 days in Monaco.

- The political/geopolitical dimension of AI: a global vision of AI from the point of view of international relations, public policy and democracy.
With Asma Mhalla, Specialist in the political and geopolitical stakes of Tech, Lecturer at Columbia GC, Sciences Po, Polytechnique

- The customer experience dimension of AI: as a tool, what are the current marketing uses of AI? Which ones should we bet on?
With Romain Roulleau, Digital Director, Kingfisher and Amandine de Souza, Managing Director, leboncoin

A series of interviews conducted by Guillaume Ledit, Editorial Director of l'ADN