Tuesday: programme highlights

1:30 pm – 2:15 pm | Auditorium Camille Blanc

Part 1: FEVAD Barometer

Barometer To open the conference, Marc Lolivier, CEO of Fevad, will put the FEVAD Barometer into perspective, focusing on the mood of e-commerce leaders.

With:

• Marc Lolivier, CEO, FEVAD

Part 2: Summary of the Before When AI redefines customer relations, organisation and retail operations  

With:

• Thomas Métivier, CEO, Cdiscount
• Mohsen Ghasempour, Chief AI Officer, Kingfisher
• Laura Toledano, General Manager Western Europe, Zalando

Led by: Marjorie Paillon, Journaliste, We Are Minds

2:30 pm - 3:15 pm | Apollinaire

Engagement, conversion, ROI: RCS will hold no more secrets for you.

RCS is now establishing itself as the new standard in messaging and revolutionising the customer experience.

With 85% compatibility in France and more than 500 brands launched in just one year, its adoption is growing spectacularly. Above all, its business performance far surpasses that of traditional channels.

Through concrete examples from Picard, Printemps, BUT and Courir, this session will show you how to activate RCS at every stage of the customer journey: Acquisition - Engagement - Conversion - Post-purchase & loyalty - Payment

From push marketing to an ultra-connected conversational experience, synchronised with product flows, with items added to the basket directly in the channel, RCS opens up a new dimension of commerce and customer experience.

Exclusive live demo: Adding items to the Courir basket directly via RCS, in real conditions.

A key session to understand why RCS has become an essential CRM lever and, above all, how to activate it now to generate more engagement, more conversion and more value. Translated with DeepL.com (free version)

With:

• Marie Rommi, Account Manager & Lead Customer Experience, Sinch
• Nagi Moubareck, Channel Partnership - Business Communications Business Development Team, Google

From Growth at All Costs to Strategic Profitability: Retail’s Turning Point. After years of explosive growth in digital P&L, retail brands are entering a new era: fierce market competition, margin pressure, rising costs, volatile demand, and increasing complexity in measuring the omnichannel impact of digital investments.

The question is no longer "How do we grow?" but "How do we create profitable value". This transition changes many things: investment decisions, performance management, team alignment and COMEX governance. During this roundtable discussion in Room Auric 3, Benjamin Huteau (Partner at DNG) will be joined by Weronika Bourgeois (CDO at Ba&sh) and Marina Jouaud (CDO at Kresk Group) to discuss the changes required to move from top-line to bottom-line management. An operational discussion exploring how digital teams and retail leaders are regaining control of profitability.

With

• Marina Jouaud, Chief Digital Officer, Kresk Group
• Weronika Bourgeois, Chief Digital Officer, Ba&sh
• Benjamin Huteau, Partner, DNG

3:30 pm - 4:15 pm | Apollinaire

2025 marked a turning point in online shopping behaviour: consumers became accustomed to using AI to get advice and find the right products.

So how can you take advantage of these new practices without being overwhelmed by them? How can you use AI to regain control of YOUR e-commerce site?

How can you guide customers at the right moment, respond to their hesitations, create more interaction with the brand and improve conversion rates?

In this session, Samsonite shares the behind-the-scenes details of its AI Shopping Assistant strategy. The result: concrete business results and, above all, a fundamental transformation in the way the brand designs the online shopping journey, reassurance and experience.

With :

• Edouard Wattel, VP Digital E-Commerce, Samsonite France
• Yves Legrouyer, Chief Marketing Officher, IADVIZE

4:30 pm - 5:00 pm | Camille Blanc Auditorium

Thanks to the AI of Kameleoon, a simple prompt is enough to design a new experience or create a feature ready to be tested. Moving from idea to testing becomes instantaneous, with no technical skills required. For Yves Rocher, this represents a strategic and organizational shift.

Technical barriers are disappearing. If everything becomes testable, how do you prioritize?

Skills are being redistributed. Who can run tests? Who should make decisions?

The pace of testing is accelerating. How can this speed be turned into sustainable profitability?

Discover how Yves Rocher is using experimentation as a strategic lever for speed, governance, and performance thanks to AI.

With :

• Jean-René Boidron, CEO, Kameleoon
• Louise Elineau-Bleu, Digital Director, Yves Rocher

5:00 pm - 5:45 pm | Apollinaire

Between rising inflation, hyper-agile new entrants, and margin pressure, French brands and retailers are under pressure. How can they adapt to this reality and unlock profitable growth? Join Groupe SEB and Blancheporte for an honest discussion and discover how these two iconic brands 'hacked' the playbook by using Google AI as a business accelerator. By leveraging Full-Funnel AI as the ultimate engine for agility, they are cementing their leadership in a saturated market while navigating increasingly fragmented customer journeys.

With:

• Dorothée Salmeron, Head of Media France, GROUPE SEB
• Raynald Malige, Head of Digital Projects, UX and Studio, BLANCHEPORTE
• Samarth Sharma, Director, Mid-Market Sales France, Google Customer Solutions, Google

5:00 pm – 5:30 pm | Zone de pitch

Generation Z has established itself in the media and in managerial discourse, often at the cost of shortcuts and stereotypes. At times described as consumerist, narcissistic, unstable or rebellious, it is still too often approached as a fashion phenomenon, or even as a generational epiphenomenon.

For retail and e-commerce players, however, the issue is not to judge this generation, but to understand it. Today, it is essential to demystify Generation Z, to move beyond clichés and to decipher the profound cultural mutations that structure its consumption behaviours.

To understand Generation Z, it must be read as a generation of ruptures: digital in its uses, reflective in its identity, post-materialist in its consumption, omniscient in its relationship to knowledge, post-modern in its relationship to authority, and deeply marked by crises.

Understanding Generation Z means giving oneself the means to reinvent the retail and e-commerce experience, no longer as a simple transactional act, but as a global, relational and meaningful experience.

With: 

• Elodie Gentina, Researcher - Expert in intergenerational issues and the new generation (Z, Alpha), EG Consulting

6:00 pm - 6:30 pm | Auditorium Camille Blanc

With:

• Florian Jeusset, Content Activation Director, Pierre Fabre
  
• Jerome Houdry, Chief Revenue Officer, Datawords