The programme

8:15 PM – 8:45 PM | La Môme

2025 will have marked an unprecedented acceleration. Generative AI has left the laboratories to transform our tools, our professions, and our daily lives.

The question is no longer whether it will establish itself, but how we want to use it. In five years, AI could be at the heart of our organisations, our decisions, and our interactions – provided we choose the right uses and the right limits from now on. Luc Julia, a major figure in innovation, will share a concrete and no-nonsense perspective in the form of a discussion: what AI is already changing, what it could change tomorrow and what we really want to build with it. what it could change tomorrow and what we really want to build with it.

With:

• Luc Julia, AI scientist, co-creator of Siri

Led by: Edouard De Miollis, Partner, BLVCKPIXEL

Conversational agents are becoming the new influencers. When ChatGPT, Perplexity or Gemini recommend products and guide purchasing decisions, how can you ensure that your brand remains visible, recommended and accurately represented in this new three-way dynamic?

Strategic challenges:

Faced with this transformation in commerce, understanding the mechanisms of visibility in LLMs is becoming critical. Your content, information architecture and online presence must now be designed to be both readable by intelligent agents and desirable to your human customers.

This workshop deciphers the new optimisation standards for language models, the concrete impacts on search and emerging purchasing journeys. You will discover how brands can and must regain control of their narrative, how to structure your data and content to be represented correctly, and how to avoid progressive disintermediation by more agile players. The goal: to transform this revolution in usage into a competitive advantage before your customers are entirely advised by AIs that do not mention you.

With:

• Thierry Lernon, Chief Marketing & Customer Experience Officer, Data, E-Commerce, BUT
• Romain Roulleau, Group Digital & E-Commerce Director, Kingfisher
• Mohsen Ghasempour, Chief AI Officer, Kingfisher

Led by: Cyril Artur du Plessis, Podcast host, Les Digital Doers & On en [re]parle

Generative AI does not simply deploy, it transforms. Beyond tools, it changes your entire organisation: the balance between IT and e-commerce, creative chains, professions and skills. How can you orchestrate this internal behavioural shift without losing consistency, governance and performance? All while keeping costs under control?

Strategic challenges:

This transformation goes beyond technology to affect all your business lines. Between GenAI, autonomous agents and traditional AI, the proliferation of use cases creates a new complexity: who arbitrates? Who steers? Who develops skills? The emergence of no-code tools and the transformation of creative chains are reshuffling the deck between marketing, tech, customer experience and customer service.

The aim of this workshop is to define your organisational model: what governance structure should there be between the IT department and business teams? Which skills should be internalised vs. outsourced? How can the right use cases be prioritised without spreading investments too thinly? Through examples of organisations that have succeeded (or failed) in their transformation, you will identify the risks of losing control and build a cross-functional approach that preserves agility while maintaining strategic vision. The goal: not to suffer the change, but to drive it.

With: 

• Thomas Métivier, CEO, Cdiscount
• Amélie Poisson, CEO/CMO
• Mathieu Staat, Practice Director, Thinkmarket

Led by: Flore Fauconnier, Senior Manager, Thinkmarket

09:00 am – 12:00 pm | Auric 5 

After marketing and organization, AI is now moving into the very heart of operations. Demand forecasting, dynamic pricing, inventory management, supply chain, customer service, fraud detection, returns, last-mile logistics: AI is no longer just optimizing — it is starting to take the wheel. How far can automation go without sacrificing robustness, cost control, and execution quality?

Strategic challenges:

In retail, competitive advantage increasingly depends on operational excellence. AI promises significant gains in productivity, accuracy, and responsiveness, but it also introduces new dependencies: data quality, model reliability, integration with existing systems, and on-the-ground exception handling. Poorly orchestrated AI can generate more friction than value.

This workshop aims to decode operational AI use cases that are truly mature — those that deliver measurable value — versus those that remain experimental. Where does AI already work at scale? Where does it still fall short? What trade-offs should be made between automation, human oversight, and manual intervention? How can organizations avoid stacking disconnected solutions and maintain a clear, coherent operational chain? Drawing on concrete retail case studies, participants will work on structuring operational AI initiatives: priority setting, ROI criteria, data governance, risk management, and the articulation between headquarters and the field.

The goal: to make AI a lever for sustainable operational performance, rather than an additional layer of complexity.

With:

• Laura Toledano, General Manager Western Europe, Zalando
• Mickael Soleau, International Director, La Redoute     
• Edouard de Miollis, Partner, BLVCKPIXEL

Led by: Charlotte Bricard, Journalist