The 2022 Manifesto
Blooming ? What a funny idea. And yet.
Bloom is blossoming and growth, spring and promises ... all that is emerging for a retail / e-commerce entering its second age. Whether it is in the trend book published after Retail Month or during the 10th edition of One to One Monaco in October 2021, we all agree: over the last 10 years the sector has processed its technological revolution and today it has to put people at the heart of everything. This does not sign the end of innovations of course, but it is rather the beginning of a decade which will see the rise of ideas and initiatives where the customer will be placed in f front, where collaboration will be favoured above everything else, and where CSR won't be incidental any more.
This Bloom is a posture, a way of approaching our issues, always with an open mind. We have the clues / premises of a trend or a transformation, let's anticipate and transform them into a virtuous circle, which will create value and be part of the triptych: people, collaboration, CSR. An example: dark stores are popping up on every street corners; what does this say about consumer needs? What are the challenges for retailers and how do they fit into this fast commerce? What are the ecological impacts and what are the sustainable solutions? Another trend: the end of third-party cookies. What is the customer willing to share? What new link(s) between the giants and the players in the trade? How to use this “data event” as a leverage to serve trust and transparency?
You, the One to One community, have a front row seat to see the rise of these low signals that will soon be your hot topics. We, the community host and business facilitator, put our event at your disposal to make these ideas grow, to challenge them, get them out of their comfort zones and get the most out of them. Remember Gaspard Koenig who went back to a few fundamentals last October: the strength of the trade in building our societies and our social relations, the importance of freewill or even the - limited - responsibility of companies in the education of children...
This is how we understand Bloom: 3 days in Monaco, together, to continue to serve the market growth and define the breeding ground for ecommerce retail for the next 10 years.
The 2022 Replays
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Conferences
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Keynotes
Opening Conference
Opening Conference Chapter 1: Master Class "Brands, heritage and metavers"
A master class hosted by Charlotte Bricard, journalist, with Amélie Poisson, Marketing Director brand & customer at La Redoute, et Séverine Autret, Co-President & Partner at Fred & Farid.
Chapter 2: Smart talk "Customer experience, and tomorrow?
a conversation hosted by Gilles Fontaine, Editor-in-Chief at Challenfes, with Julia Bijaoui, Founder of Frichti and Pierre Guionin, CEO Gorillas France
Closing Conference One to One Le Lab
Web 3 : the great opportunity to talk directly to your clients again
With Sébastien Couasnon, Journalist, Podcast Tech 45 and Frédéric Montagnon, Founder Arianee
The final word : Leading in Times of Disruptive Change
With Rahaf Harfoush, digital anthropologist
Shopify
How DNVBs can inspire brands to get ready for the future of retail?
With Emilie Benoit-Vernay, Head of Southern Europe Expansion and Shimona Mehta, Managing Director EMEA Shopify
FNAC DARTY x GOOGLE - Partnering to reshape commerce online and in-store
With Olivier Theulle, Chief e-Commerce & Digital Officer - Fnac Darty and Cyril Grira, Industry Director, Retail & Omnichannel - Google France
FEVAD Barometer
How are French e-commerce leaders approaching 2022?
Avec Marc Lolivier, Délégué Général de la FEVAD accompagné de Romain Roy, Founder and CEO Greenweez et Olivier Theulle, Chief e-Commerce & Digital Officer Groupe Fnac Darty
Plateform.sh
Cloud: Partner of a sustainable growth
Avec Fred Plais, CEO & Co-Founder Platform.sh et Ludovic Auffret, Global eCommerce, Digital and Media Director chez JACOBS DOUWE EGBERTS.
Paypal X Carrefour
Carrefour's transformation: Towards a new customer centric ecommerce
With Valerie Legat, E-commerce and Digital Experience Director, Carrefour France and Caroline Thelier, VP Southern Europe, PayPal
The 2022 pictures
Relive the highlights of previous editions in pictures and discover all the content of One to One Retail E-commerce.