2025 edition
The retail sector is in a period of appropriation and development of its skills: it is no longer in a state of disruption, but it has not yet mastered it either...
The 2025 Manifesto
Simplicity. Vision.
A return to the fundamentals of commerce.
The retail sector is in a period of appropriation and skill-building: it's no longer in a state of disruption, but it's not yet mastered it either... Welcome to the long tail of the ecological transition and the AI revolution! And what if this was - also - the ideal time to go back to basics, to return to our roots?
We have the upper hand, and all the options that go with it.
Shaking up our models and strategies to embrace CSR? That means instilling a new mindset - and operational reflexes - within our organisations.
Embracing Gen AI to improve our performance means first and foremost understanding the tools, learning to use them and shaping them in our image and always training our teams. We have the tools, it's now up to us to be ambitious.
But let's make no mistake about it, there's no time for dithering.
Between economic pressure, the second-hand market, ecological obligations and geopolitical instability, the market is under pressure and will remain so.
The consequence for those involved in the trade is an obligation to achieve efficient results. Faced with a consumer who is more like an expert than a customer, the offer must be clear and the customer journey perfect.
We have the tools for that too, but it's up to us to exploit them with attention to detail.
It's all about keeping things simple in a complex world.
Faced with the contradictory injunctions to which organisations are subjected (legal issues, the future of work, a sprinkling of customer experience, profitability but responsibility...), it is crucial to choose one's battle, to clarify one's priorities! And to do that, what better way than to go back to basics? How can you emerge as a leader while remaining pragmatic? In the end, it's all about making a decision, defining a bias, and putting it at the service of a vision and a profitable model.
Let's not forget that without people, merchants and customers, retail / e-commerce cannot exist. We have the power.
Let's have an ambitious vision and execute it with simplicity.
The 2025 Replays
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Conferences
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Keynotes
Opening Conference
o Part 1: FEVAD
To open the conference, Marc Lolivier, Fevad CEO, will put the FEVAD barometer on the mood of e-commerce bosses into perspective.
o Part 2: Simplicity, Vision. Back to basics
Has commerce lost sight of its fundamentals? In the midst of the ecological transition and the AI revolution, we're past the disruption phase, but not yet in control. What if this were the ideal time to get back to basics, to rediscover the very essence of the retail profession and brand values? Leaders and executives of major French brands will share their vision, their convictions and their reading of the current transformation. How to reconcile heritage and innovation? In the spirit of Steve Jobs' famous “Be insatiable. Be crazy” by Steve Jobs, this opening conference invites us to rethink commerce with ambition and high standards: go for the essentials, simplify without impoverishing, innovate without spreading ourselves too thin. 30 minutes to instill a strong dynamic, nurture rich exchanges and encourage bold decisions throughout the event.
André Manoukian Masterclass
Notes that love each other
André Manoukian describes himself as a pianist of Armenian-Cosmic origin, so the stage is set! He is also a songwriter, columnist and radio and TV presenter. During this masterclass, André Manoukian will tell us a story about music. Original and sensitive, peppered with anecdotes and great revelations, this “pianoté lecture” will be an opportunity to revisit the notions of simplicity, vision and, of course... audacity. With André Manoukian, Composer and musician.
Leboncoin Keynote
Intelligence without artifice: AI at the service of French people's daily lives
A pragmatic conference, where everything makes sense. Far from clichés, and as close as possible to your needs. At leboncoin, we believe that a service only has value if it really improves the lives of the French. Discover how artificial intelligence, designed with simplicity and proximity in mind, meets the real needs of the French. Come and listen to the case study of leboncoin, where technology and utility meet to transform everyday life.
With Antoine Jouteau, Chairman and CEO of Leboncoin
Worldpay Keynote
A day in the life of a retailer in 2035 with Disney, VISA and Worldpay: omnichannel payments for global and local growth
“Shoppers of tomorrow” and ‘Payment optimization - Retail’. Join Worldpay, VISA and Disney for an exploration of omnichannel commerce in 2035. Discover how the latest payment innovations can help you connect your customers on a global scale while delivering personalized local experiences. From social commerce to AI strategies for fraud prevention, learn how to turn complex challenges into growth opportunities. Don't miss this visionary conference, packed with practical advice and real-life case studies, to prepare your business for the future.
With :
- Virginie Dangel, SVP Southern Europe Worldpay
- Pierre-André Marty, Treasury & Consumer Payment Disneyland Paris
- Maxime Flandin, Head of Business Development - Acquiring France, Belgium and Luxemburg VISA
Hosted by Flore Fauconnier, B2B Marketing & Launching new digital businesses
Criteo Keynote
From effiency to joy - why we should rethink the customer experience
Real, unexpected joy in shopping is a dying art. Ironically, in a world full of choices, finding an unexpected gem is harder than ever before. But good news: With a more focused approach to discovery, brands and retailers can spark a sense of surprise and delight that consumers are often missing in today’s highly efficient but sometimes soulless shopping landscape. Based on insights of current market research, this panel will discuss how a spotlight on “joy” could improve shopping experiences and help advertisers stand out in a crowded market.
With :
- Marc Fischli, Executive Managing Director EMEA Criteo
- Duke Tanson, Chief Digital Officer Glamira
- Christian Majgaard, Consultant, business speaker, former global head of brand and business development LEGO
Datawords Keynote
AI & content: mirage or reality?
In the age of hyper-personalization, discover how an international brand needs to shape a content creation model with AI, guaranteeing relevance and performance!
With :
- Frédéric Simon, Partner, Datawords Group
- Corentin Dupouy, Automotive Global Brand Leader Michelin
Asana Keynote
Maximizing Go-to-Market through AI powered Coordination
Knowledge workers now spend over 85% of their time collaborating, yet 79% say it’s dysfunctional. We scrutinise every euro in our budgets, but when it comes to collaboration, too many leaders just cross their fingers and hope for the best. The cost? Steep. Hear from Shannon Duffy, CMO from Asana, Alice Le Goff, Head of Content at Naos and a professor of AI who will share insights about how you can maximise the impact of product and campaign launches by fixing dysfunctional collaboration and automating work with AI.
With :
- Shannon Sullivan Duffy, CMO d'Asana
- Alice Le Goff, Head of Content Factory Naos
- Nathalie Nahai, AI and human behavior expert
One to One Conference
Confession of stores that work: retail can (still) have a bright future ahead of it!
It was said to be doomed. Thought to be outdated. But today's successful stores prove that retail still has a future. Their secret? A rethought approach to commerce, where the product, the customer experience, AI, omnichannel, fair pricing and CSR commitment align to create sustainable value.
In this conference, go behind the scenes of successful retailers and discover:
- How to reinvent the customer experience to capture and retain loyalty.
- AI as a performance lever in stores and the supply chain.
- The challenge of fair pricing: reconciling competitiveness and profitability.
- Retail & CSR: commitment as a growth driver.
The winning strategies of stores that are already successful. Retail is not in decline. It's changing.
With Jean-Paul Mochet, President and Director General Prosol / Grand Frais
Hosted by Charlotte Bricard, Journalist
The 2025 pictures
Relive the highlights of previous editions in pictures and discover all the content of One to One Retail E-commerce.
